Live television will be available to Virgin Atlantic customers this summer thanks to a new partnership with Panasonic Avionics and IMG.

Passengers travelling on the airline’s new fleet of Boeing 787s will initially be able to view three channels – BBC News and CNN International will provide 24 hour news coverage with Sport 24 bringing live action from the Rio Olympics, Premier League, UEFA Champions League, the Ryder Cup and a host of other major sporting events.

Jill Brady, Executive Vice President, Customer for Virgin Atlantic, said: “We know staying up to date with current affairs and sporting events is really important to our customers and it’s fantastic we can now offer them the opportunity to view content live. We always put our customers at the heart of everything we do and this is just another example of us being able to expand on our promise of making travelling with us irresistible.”

Virgin Atlantic customers will be able to tune in to live TV via their seat-back screen or via their own devices using the onboard wifi, at no extra cost. The service is being rolled out to the 787 Dreamliners now, and all thirteen aircraft will be fully equipped by the end of the year.

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