Virgin Atlantic has announced a third daily service between London Heathrow and Los Angeles, commencing at the start of May 2017.

The additional frequency will depart Heathrow at 1300, landing into Los Angeles at 1610, with the return leg leaving the US city at 1830 and arriving back into London at 1255 the following day.

The new service adds to the existing 1010 and 1525 departures from Heathrow, and the 1545 and 2055 services from Los Angeles. All flights are being operated by Virgin’s B787-9 Dreamliner.

Virgin is adding the new flights in conjunction with its joint venture partner Delta, and said that the move “reflects the joint venture’s strong ambitions to listen to customers and provide the best service and experience possible across the Atlantic.”

The Los Angeles route has proved extremely successful for Virgin offering the desirable combination of strong leisure and business traffic. Their website reads: “Fly London to Los Angeles to discover the very best of the City of Angels. Home to four million, this thriving metropolis represents the zenith of Californian cornucopia, Pacific paradise, and Hollywood glamour.

“Life doesn’t get much better than in La La Land. Join us in this electric, eternally captivating city.”