British Airways has begun a major overhaul in its catering for long-haul passengers travelling in its World Traveller (economy) cabins.

January 17 saw the introduction of an expanded menu which will include a four-course meal with starter, main, dessert, cheese and biscuits, accompanied by a bread roll and bottle of water. A second meal or substantial snack may also be included depending on the length of the flight. Passengers on longer overnight flights will also receive a hot breakfast. The new menu will change every six weeks.

Carolina Martinoli, British Airways’ director of Brand and Customer Experience, said: “Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them. It’s a huge driver of customer satisfaction so we want to make sure we deliver a great experience. With this multi-million pound investment we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight.

“Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.

“Our customers have also told us they want to be able to save some items for later in the flight, so we’ve replaced the water cup with a bottle of Highland Spring on the first meal, and added Graze snack boxes on our longest flights. We’re also offering Magnum ice-creams on daylight flights from London and a Tuck Box on inbound and overnight flights.”