Virgin Atlantic has announced the creation of three new ways to fly economy as part of a multi-million pound investment amid rising competition from low-cost carriers.

From spring 2018 the airline will introduce ‘Economy Delight, ‘Economy Classic’ and ‘Economy Light’ tickets. The three new ways to fly will allow customers to choose the product that suits their budget and travel style but retaining the inclusive food and drink, dedicated cabin crew service, and inflight entertainment.

The most expensive economy ticket that will be on offer – economy delight – will ensure travellers a more spacious seat with 34-inch legroom, priority at check-in and priority boarding. The cheapest that will be available – economy light – will see seats assigned at check-in and carrying hand baggage only. Seats will also be packed tighter together with 31-inch legroom.

Making the announcement at a glitzy media event at London’s Sway Bar, CEO Craig Kreeger said:”We’re unveiling the biggest change to our Economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers. We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin.

“We always want flying with Virgin Atlantic to be more special than other airlines, and we’ll never compromise on excellent service, industry leading food and drink and cutting edge inflight entertainment – regardless of which Economy ticket our customers are travelling on, they’ll be able to enjoy all this onboard.”