BA customers get the 3D experience with virtual-reality headsets

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LONDON, UK: British Airways will be bringing First customers a 3D cinema in the skies through virtual reality headsets on select flights, photographed at London Heathrow on 25 July 2019 (Picture by Nick Morrish/British Airways)

Welcome to the future of in-flight entertainment as British Airways trials a new virtual reality headset – letting customers enjoy their own 3D cinema experience.

From now until the end of 2019, travellers on selected flights in first class from Heathrow to New York JFK will be able to enjoy a selection of award-winning films, documentaries and travel programmes in 2D, 3D or 360° formats.

The headsets from virtual reality eyewear specialists, SkyLights, allow customers to fully immerse themselves in 3D view regardless of the position they are sat in. The experience even works when they are lying fully flat.

British Airways is the first UK airline to trial the technology and has worked with experts to select a range of programmes, including guided meditation and sound therapy.

Sajida Ismail, Head of Inflight Product at British Airways, said: “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air. Virtual reality has the power to revolutionise in-flight entertainment and we’re really excited to trial these new glasses as they should create a unique and memorable journey for our First customers”.

Earlier this year, British Airways trialled the technology at Heathrow Terminal 5, giving customers a glimpse of the Club World cabin through virtual reality.

British Airways is investing £6.5 billion for its customers over five years, including the installation of the best quality Wi-Fi and power in every aircraft seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft. The airline has introduced its Club Suite, a new business class seat with direct aisle access. British Airways is also hosting a range of activities and events throughout the year to explore the future of sustainable aviation fuels and the aviation careers of the future.

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