Virgin Atlantic’s new inflight ‘social area’

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Virgin Atlantic’s iconic inflight bar is being replaced with a new social space called ‘the loft’ as part of a substantial revamp of the product.

The new area is designed for Upper Class passengers to “gather, chat, enjoy a drink or dine with friends” and will be incorporated into the new A350 which is set to be introduced this summer.

It’ll offer a big screen TV with bluetooth headphones as well as a wide range of cocktails and dishes by chef Donal Skehan

Upper Class seats

Virgin has used the A350 launch to completely redesign the Upper Class cabin and to add many improvements for other passengers throughout the aircraft.

The Loft is not the only innovation to the Upper Class cabin, as customers can also experience an entirely new suite, which has been designed in collaboration with a number of Virgin Atlantic’s most frequent flyers;

  • Every seat now faces towards the window and offers deployable privacy screens.
  • Laid out in a 1-2-1 configuration, every suite has a 44” pitch, with a fully flat bed length of up to 82”
  • All suites will transition seamlessly from an upright seat, straight to a bed.
  • It boasts Virgin Atlantic’s largest ever in-flight entertainment screen, at 18.5”and features intuitive new system, controllable by customers’ own personal device.
  • In line with the rest of the fleet, every customer will still have direct aisle access.
Premium seats
Economy seats

Customers travelling in the Premium and Economy cabins will also be able to experience the increased levels of comfort the A350 has to offer;

  • Both have the largest entertainment screens ever offered; 13.3” in Premium and 11.6” in Economy.
  • Premium customers will also enjoy a generous 7” recline, increased space for storage, a four way adjustable headrest and a luxurious leather seat customers know and love.
  • Economy seats have been upgraded to new luxurious fabrics offering adjustable headrests.  Economy Light and Classic will offer a 31” seat pitch whilst Economy Delight offers 34”. 

The entire aircraft will also have access to high speed wifi.

Mark Anderson, Executive Vice President Customer, at Virgin Atlantic said; “The introduction of our A350 represents a true evolution of our customer experience.  We believe flying should be exciting, whether it’s your first or 100th flight with us and that’s why we’ve elevated our offering to provide our customers with something totally unique. The A350 forms a significant part of our fleet transformation strategy and by 2022, we’ll have our youngest, cleanest, greenest fleet in the sky as the aircraft transforms our customer experience, reduces our environmental impact and improves our route economics.”

The first A350 will take to the skies in August, as it flies from London Heathrow to New York JFK, followed by other services to JFK later in the year.  Virgin Atlantic has ordered a total of 12 Airbus A350-1000, with them all scheduled to join the fleet by 2021 in an order worth an estimated $4.4 billion (list price.)

The aircraft, powered by Rolls-Royce Trent XWB engines, continues Virgin Atlantic’s investment in a more sustainable fleet. The aircraft is designed to be 30% more fuel and carbon efficient than the aircraft it replaces and is expected to reduce the airline’s noise footprint at its airports by more than half.

The A350 will also be the first aircraft in Virgin Atlantic’s fleet to feature its new Flying Icons, which are set to replace the airline’s famous Flying Ladies.  The high flyers are a diverse range of men and women representing modern Britain, rolled out on the four A350-1000 aircraft this year, followed by a further eight by 2021.

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