In one of his now familiar wing-walks, the Virgin Atlantic chief lifts singer Sarah Harding aloft to mark the 25th anniversary of the airline’s flights between London and Miami in 2011.
It was the start of three days of celebrations in Florida which included a reception at the Versace house and a poolside performance by singer Ellie Goulding.
But for Sarah, dressed in Virgin’s corporate red, the Branson wing walk was all part of the fun.
But in an awful twist of fate, the former Girls Aloud songstress was to succumb to cancer a few years later ending her life tragically young.